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Social Media Terminology for Social Media Marketing

4/30/2018

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We live in a digital world. We need to understand the language of that digital world in order to communicate effectively and intelligently. Social media includes all channels that connect us socially. The term media no longer applies to just TV, radio, or news. It now includes the social media platforms.

We need to get a good understanding of social media abbreviations, shorthand, and terminology if we are going to interact and stay connected with friends, family, and potential readers, buyers, listeners, etc. Social Media is a tool we can use as authors, entrepreneurs, and those in ministry who have a message. You must let people know about you, your product, or your service.

To do this you need to create a Social Media Platform. Cindy's book, Social Media Marketing for Authors, Entrepreneurs, and Ministers (Order your ARC - advanced reader copy today for $15 and save $5 Just pay $15 today) will help you develop relationships, understand the needs or problems of others, and offer solutions to those problems.

You social media platform needs to consist of a minimum of three channels or sources. Your website, Facebook, and Youtube or Twitter. Your platform needs to be personalized for your particular needs. You probably already have some basic channels in place. Cindy's book shows you what social channels are available and gives you step-by-step instructions on setting them all up and getting started, then using them to market yourself, your book, your product, service, or message.

Before you get started you must become familiar with the terms you have already seen or will see on the Internet. You need to be as savvy as you possibly can so you can be as professional as possible. Hours of research led to this compilation of 92 terms I felt were the most important for you to know as a social media marketer.

Social Media Terminology

  1. Avatar –An icon or figure representing a person/user.
  2. Blogosphere – The entire blogging environment on the Internet.
  3. Blogs – A web log. Content usually 200 – 500 words. Blogging platforms include Blogger and WordPress.
  4. Bio - ‘Bio’ is short for biography. It is the small portion of your online profile that explains to new or potential followers who you are. All social platforms have some version of a Bio as they are valuable in attracting new followers with similar interests. 
  5. Bitly – A URL shortening service that makes sharing long website addresses quicker and easier.
  6. Board – A category that you create in order to organize your pins on Pinterest.
  7. Bookmarking - Saving the address of a website or item of content, either in your browser or on a social bookmarking site like del.icio.us. 
  8. Boosted Posts – Paid to advertise on Facebook.
  9. Browser - The tool used to view websites and access all the content available there onscreen or by downloading. Browsers may also be used to upload or otherwise contribute content to a blog or other website.
  10. Channel – A user’s customizable homepage for their social media account. Includes account information, and subscribers.
  11. Circles – Categories created to organize your followers on Google.
  12. Comments – User-generated feedback on an online news article or blog post.
  13. Communities – A forum created by brands or individuals to discuss certain topics, services, or to share information in general.
  14. Connections – Connections are people you connect with on LinkedIn.
  15. Content – Any kind of meaningful information (text, photos, videos, audio, etc.) on the Internet.
  16. Cover Photo - The large, horizontal image at the top of your Facebook profile or page. Similar to a profile photo, a cover photo is public and can be seen by anyone. This is a great place for individuals, brands, and organizations to use unique images to represent who they are, what their business is, or what they care about.
  17. Creative Commons License - A creative commons license allows you to keep the copyright of your work but allows others to distribute your work on other social media or social networking websites.
  18. eBook – A book published in digital form.
  19. Endorsements – A list of skills on LinkedIn that others agree you possess.
  20. Engage – Attracting attention and actively involving people in a conversation.
  21. Extended Circles – Google has circles, close contacts, then your circles have circles of their friends.
  22. Facebook Group - A space on Facebook where you can communicate and share content with a select group of people. There are three types of groups: public, closed, and secret. 
  23. Facebook Live – Live videos or live streaming lets you share live video with friends and followers.
  24. Facebook Messenger – Facebook Messenger or (Messenger) is an instant messaging service. Instantly connect and chat, share info, photos, etc.
  25. Fan/company/brand/group page – A collection of individuals sharing something in common on Facebook.
  26. Fan – A user who follows and receives updates from a particular Facebook page.
  27. Feed – A news feed of updates posted by your friends, as well as from groups and pages to which you have subscribed.
  28. Follow/Follower – To follow someone you must subscribe to receive their updates. A follower follows you by subscribing to receive your updates. This is a one-way connection.
  29. Forum – An online message board on a particular niche topic or subject that features an active user base.
  30. Friends – Friends are people you connect with on Facebook. It is a two-way connection. Friends can see your Facebook profile. 
  31. Groups – A place for users to connect with others with similar interests.
  32. Hangout – A Google video chat that hosts up to 10 participants.
  33. Hangout on Air (HOA) – A broadcasted Google Hangout and can be watched live from a user’s Google Plus page. After the Hangout has finished, it can be found both on the user’s Google Plus page or their YouTube page.
  34. Hashtag – A single word or phrase preceded by the # symbol to define messages relating to a particular topic. #cindyhyde #socialmediamarketing
  35. Header Image - The banner image at the top of a user’s Twitter profile.
  36. Instagram – Allows users to share pictures and videos, apply filters and also share them on other social networking sites.
  37. Keywords - Keywords are the descriptive words that describe a piece of media. A good use of keywords makes it easier for a website, article or video to be found on search engines.
  38. Like – A one-click option allowing people to signify their enjoyment of a post.
  39. LinkedIn – The social network for businesses and professionals. Individuals and companies can make connections with others and create profiles.
  40. Member - A person who has joined and participates in a group.
  41. Microblogging – Short messages posted on a social media account like Twitter.
  42. Nanoblog – Short messages of 140 characters.
  43. Networks - The process by which you develop and strengthen the relationships.
  44. Newsfeed – A newsfeed is a list of news posted on a Facebook profile page, on blogs, and on Twitter.
  45. Notes - Notes are blogs or articles on your Facebook. 
  46. Notification – A message sharing new social media activity.
  47. Paid Reach – The number of people who saw your post due to paid promotion.
  48. Paid Social Media – Businesses pay to advertise on social media like Facebook Ads, LinkedIn Sponsored Content, and YouTube sponsored videos.
  49. Pin – Any image or website “pinned” to a Pinterest Board.
  50. Pinterest – A photo sharing site where users create themed image collections around events, interests or pastimes.
  51. Podcast – A podcast is a digital audio file series created by a user and is available for download on the internet.
  52. Post – A post made in social networking sites.
  53. Profile – A page that displays your personal information, profile picture, contact information, and other content you have chosen to share.
  54. Reach – The total number of people who saw your post (includes organic and paid reach).
  55. Recommendations – A written reference by a LinkedIn member, usually recognizing a colleague, student, or manager. 
  56. Response - A user's reaction or feedback on a post.
  57. Response Time – The time it takes to respond to message from a user.
  58. Retweet – A tweet that is re-shared on your Twitter channel
  59. Request – One contact desires to connect with another.
  60. RSS – An acronym for Really Simple Syndication. 
  61. SEO – Search Engine Optimization.
  62. Searching - Seeking information on the Net is done using a search engine, of which Google and Bing are the best known.
  63. Scheduling - Planning social media updates and content ahead of time, using a social relationship platform (SRP) or another publishing tool. Scheduling saves time. You can draft several messages at once and schedule them to post to your social media at different dates and times. It helps reach audiences in other time zones.
  64. Selfie – A self-portrait photograph and shared on social media sites.
  65. Share – A one-click way of sharing a status, link, or image with your friends.
  66. Social Media - is the platform/tools.
  67. Social Networking - is the act of connecting on social media platforms.
  68. Social Media Marketing - is how businesses join the conversation in an authentic and transparent way to build relationships.
  69. Social Mention – Is a social networking search engine that allows you to search the internet for social content such as blogs, comments, bookmarks, events, news, videos. Google also allows you to search blog, video and image content.
  70. SMS - Text messaging service component of phone, web, or mobile communication systems.
  71. Spam - Unnecessary and repetitive social media content that clogs up the feeds of social media users. In other words, junk mail, or junk messages.
  72. Status update – Users can say what’s on their mind, check-in, tag who they’re with, and/or upload photos. The status update will appear on the newsfeed of their friends.
  73. Subscribing - The process of adding an RSS feed to your newsreader. It's the online equivalent of signing up for a magazine, but usually free.
  74. Tag – Keywords attached to a blog post, bookmark, photo or other items of content so you and others can find them easily through searches 
  75. Thread – A trail of conversations in a social media platform, forum or bulletin board, typically beginning with an original post and continuing with comments and conversation attached to that original post.
  76. Timeline – A news feed of updates posted by friends.
  77. Traffic - Refers to the number of visitors to a website.
  78. Trending – A popular topic that is popular on social media. Originating with Twitter, users add hashtags to particular words to join the discussion surrounding a topic. This can improve engagement with posts.
  79. Tumblr – A popular microblogging platform used to broadcast messages. 69% of Tumblr users are millennials.
  80. Twitter – Twitter at its most basic level, is a platform for posting short messages (nanoblogs or microblogs). Twitter has around 230 million active users.
  81. Tweet – The name given to messages posted on Twitter. Tweets are microblog messages that can be a maximum of 140 – 280 characters in length.
  82. User-generated content – Uploads by customers on their own social media platforms can be posted on your platform for authentic and genuine feedback, reviews, testimonies, endorsement, etc.
  83. Updates - News feeds sent to you from pages that you have joined.
  84. Upload - To transfer a file or other content from your computer to an Internet site.
  85. Views – The number of views on your YouTube platform.
  86. Viral Marketing – A marketing technique where information is passed electronically from one internet user to another, leading to wide coverage and high-interest level.
  87. Vlog – Is short for video blog. Instead of writing everything you can create a video about it.
  88. Wall – The space on a profile or fan page where users can share posts, photos, and links.
  89. Web 2.0 – A term that describes blogs, wikis, social networking sites and other Internet-based services that emphasize collaboration and sharing, rather than less interactive publishing (Web 1.0). It is associated with the idea of the Internet as a platform.
  90. Webinar – Webinars are online seminars or presentations held by an individual or team to teach or inform about a topic to an audience. These are available pre-recorded or live streamed.
  91. Wiki - Simple web pages similar to an encyclopedia (Wikipedia) that can be edited by other users.
  92. YouTube – Google-owned YouTube is a video sharing website where users can upload, view and share video clips.

If you read over these terms several times you will become familiar enough with them to sound like you know what you are talking about. And you will know. The more you read over these and use them, naturally the more savvy you will be as a social media marketer. If you have questions or if you would like a free 1/2 coaching consultations with Cindy please send her a message on Facebook.com/cindylhyde.

Cindy Hyde, MA
copyright April 28, 2018
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Resources

Glover, E. (2016). Social Media Glossary for 2017: An A-Z of Social Media. Retrieved on April 28, 2018, from https://www.hallaminternet.com/social-media-glossary/

Social Media Glossary. Retrieved on April 28, 2018 from https://www.agilitypr.com/resources/social-media-glossary/ 

Cindy Hyde, MA. Author. Writing Coach. Counselor. Life Coach. Wife. Mother. Lover of Pinterest and all things blingy.Cindy is available for writers workshops, seminars, conferences, and ministry at your home group, church, or meeting. For more information about Cindy or to read more of her articles visit her website: www.cindyhyde.com. Cindy's books are available on Amazon.com, Barnesandnoble.com, and CindyHyde.com
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10 Ways to Organize Your Thoughts

4/30/2018

1 Comment

 
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Are you bombarded by thoughts? Do you have multiple thought going through your head at one time? Are you having a creative flow and need to capture your thought before they stop. You need to learn ways to organize those creative thoughts. When you do you will be more productive, more creative, and more organized.

Here are 10 of the many ways to organize your thoughts.

1. Collage your thoughts with images, photos. Use a poster board and put visual images that convey your thoughts. This will help you visualize the thoughts. Visualization helps us reach our goals. Images are amazing reminders of what we think. Some people actually think in pictures so this is a great avenue for organizing visual folks.

2. Free Write. Just write anything that comes to mind. Don't think about organizing at this stage of the organization. Just write. Do not try to be grammatically correct. This exercise is for your benefit. Writing your thoughts down freely frees up much needed creative real estate in your mind.

3. Handwrite a letter. Connect with the pen and paper. Some kinesthetic learners do well with this organizational exercise. Get your favorite pen out, get your favorite paper out, and hand write a letter to a friend or a family member. How long has it been since you connected with your favorite pen? This will help you organize the thoughts you are having by making you think about what you are writing.

4. Index Cards. Keep them handy and use them often. Index cards are lifesavers to me. They are so versatile. I write so many things down on index cards that I later transfer to other lists, outlines, or mind-maps. Write each thought on one card. Take those thoughts on the cards and organize them with others like them. It is easy to create an outline from the index cards once they are organized.

5. Mind-Map. My favorite! Ask me for my free mind mapping template. Mind-mapping is taking a central idea and putting it in the middle of a sheet of paper, or on a computer. Your topic should be in a bubble. A line is drawn to the subtopic which is also in a smaller bubble. You can create countless bubbles that all intertwine. For example, you are having a party. You would put 'Party' as the main topic. Now you are going to need a guest list, a venue, some food, and of course some entertainment. Each of those subtopics will have ideas in their own bubbles. Bubbles everywhere!

6. Outlines. I love lists and I love outlines. Such a great and easy way to organize all those random thoughts. Microsoft Word has an outline option that is very easy to use. It can be set up in different ways. So take advantage of the computerized version of outlines. I do not like having to cross lines out if I do the outline on paper. It is too messy. MS Word makes it cleaner and easier to manipulate.

7. Record yourself. Use your smartphone. Or use a digital recorder. I have used both. The point of recording your thoughts is to capture each one of them without delay. No interference when you are recording. You don't have to take time to write them down. You can just flow. Once you finish you can listen and write them down, then organize them in the way that works best for you.

8. Sticky Notes. Everywhere! Put encouragements on them. They are great for reminders. They work well as a second memory or a memory fail-safe. Use them to set appointments and keep them. Use them to help you stay on track. Keep yourself motivated with inspirational quotes. The uses for Sticky Notes are endless. I use them to storyboard my books.

9. Table of Contents. This helps organize your topics. When you finish compiling the different contents for your book you will have a basic outline of your major topics. I created the Table of Contents for several of my books before I wrote them. The Table of Contents can always be adjusted and even changed to suite what you are working on at the time.

10. Timeline. Great for working out deadlines too. Timelines are great tools for working with time, time-sensitive projects, and for working a project from the deadline date backwards. I enjoy working with timelines but they seem to be a little more constricting for us free flowing creative types that tend to get things done at the very last possible minute. You know, the fly by the seat of our pants kinda people. Mostly those of us with ADHD who thrive on challenges and adrenaline. Timelines are essential for historical books, memoirs, and dated books.

Learning to capture those amazing thoughts in your head is one thing, learning to organize them is altogether different. These 10 tools will help you capture those valuable thoughts and ideas so you can transform them into works of art, inventions, etc. When you learn to organize your thoughts you become more productive, more creative, and even more organized in other areas of your life.

Cindy Hyde, MA
copyright March 8, 2018 Cindy Hyde
www.cindyhyde.com

Cindy Hyde, MA. author. coach. authorpreneur. speaker. evangelist. lover of books. Cindy has written more than 12 books. Her articles have been published internationally. She is passionate about helping you succeed. Connect with her at www.cindyhyde.com, facebook.com/cindylhyde, @cindyhyde, and you can find her books on Amazon.com, BarnesandNobel.com, and her website. 


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1 Comment

    Cindy Hyde

    Of the many things I am passionate about, writing is at the top of the list. I am first a lover of God. Second, a wife to the most patient man on the planet, Michael. Mother of four, grandmother of 14, yes, even a great-grandmother of three. Thirdly, I am a servant to those who need help or guidance through life's struggles.  And lastly, I am a professional certified life coach. Coaching helps you realize your dreams, and meet  your goal to be the best you possible! 

    This blog is about writing. You'll find information here to help you become an authorpreneur and make money with your book! Need to get started on your book, no problem, take my writer's workshop. Oh?

    ​You're book is already written but you don't know what to do with it? No, problem! This Writer's Workshop will guide you through the process of formatting, editing, proofing, creating front and back matter, and then self-publishing. Really? You've done all that? Now you're ready to start selling your book? No problem! This workshop shows you ways to market, promote, publicize and sell your book. By the time you finish the process you will be a success authorpreneur! 

    Keep checking back for informative blogs that will help you write the right way! LOL Yes, that was a poor attempt to be funny. But seriously, if you're looking for help, look no further. I will be your writing coach and journey with you down  your path of success.

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Email: CindyLHyde@gmail.com

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​Copyright 2020  Cindy Hyde
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